Memory, Multitasking,
& The 10-Minute Rule

Question for you: Are you good at multitasking?

I mean, I’m sure you can do simple things like walk and talk, right? (and if you’re REALLY good, maybe even chew gum at the same time… ;-)

But when it comes to doing TWO things at once that suck up conscious mind-share – this might come as a shock to you, but your brain just can’t do it.

In fact, your brain is literally incapable of multitasking.

Don’t believe me?

Let me explain:

If you’re like most people, on a typical day you’ll probably get one or two major things done (like writing an article or report) – while at the same time trying to do many small tasks (like answering the cell phone, responding to emails, checking Facebook, etc.)

And on the surface, it might seem like you’re multitasking…

But REALLY what your brain is doing is something known as “task-switching”.

There’s a big difference, and there are two reasons why frequent task-switching is bad for your brain.

Okay, so why is multitasking – or more specifically – frequent task-switching such a big problem?

Well, there are two main reasons:

Reason #1: Multitasking and Making Mistakes

First, research clearly shows that frequent task-switching actually reduces productivity AND makes you more prone to making mistakes.

In fact, studies show when you constantly switch between tasks, your brain makes 3-4 x as many errors on those tasks, as compared to when you just work on one thing at a time.

And why is that, exactly?

Well, every time you switch between tasks your brain has to go through a multi-step process of disengagement and engagement that takes anywhere from less than a second – to half a minute.

Which, on the surface doesn’t sound like a big deal, right?

But, if you think of your brain as being like your car engine…

This is basically what’s going on in your head:

Every time you switch between tasks, it’s like walking outside, starting up your car, putting it in gear, driving 10 feet, slamming on the brakes, putting the car in park, turning off the engine, running back inside to continue what you were doing, and then going through that process all over again 5 minutes later.

And if you did that to your car every 5 minutes, day in and day out, eventually what’s going to happen to the engine?

(It probably ain’t gonna run too well, right?)

You see, frequent task-switching sucks up a HUGE cognitive energy load. AND if you’re not careful, it quickly drains your “mental battery” (preventing you from being able to focus on any one thing for an extended period of time.)

But there’s also a second reason why frequent task-switching is particularly problematic – and it has to do with your memory.

Reason #2: Multitasking and Your Memory

When you’re working to learn or memorize information, task-switching disrupts the process that transfers information from your working memory, into your long-term memory.

The result?

When you try to multitask while attempting to learn something, long-term memory consolidation never takes place.

In other words, the result is like you never attempted to learn the information in the first place!

Starting to get the idea of why multitasking can be such a problem?

But fighting the urge to multitask is TOUGH, right?

So here’s the question:

On a practical level, what the heck can you do to help yourself out?

The answer is sticking to something called The 10 Minute Rule™

Solution? The 10 Minute Rule

Studies have shown that we can hold our attention on one given thing for around 10 minutes before we start losing focus.

So instead of trying to multitask, the solution is to make it your goal to work in short, 10 minute bursts – and reward yourself with a 2 minute break after a 10 minute work-session (And this is where you give yourself permission to check your email or send that text message).

The short break will help you recharge, so you can approach each 10 minute session with complete focus and avoid the temptation to multitask.

In fact, you can even use a free Online Alarm Clock (Don’t worry, this alarm clock is completely 100% PG, I promise!) to help you stick to that 10 minutes on, 2 minutes off schedule.

And there are OTHER reasons why breaking your time into short sessions is beneficial to your brain (For example, see my article about Improving Memory through the Fairytale Effect™).

Here’s What to Do Next

Now, this is just another simple memory tip you can begin applying in your life right away.

BUT If you’re really serious about improving your memory, then you owe it to yourself to check out the ROCKET
memory™ Rapid-Learning Program:

The 10-Day Home Study Memory Course, designed to dramatically improve your memory in just 10 short days.

And the best part?

Because it’s backed by a 60-Day Unconditional 100% Money-Back Guarantee, you can check it out completely Risk-Free :-)

Go ahead, and check out How it Works and read some of the many customer Success Stories, to see how this Memory Course will change YOUR life forever.

In the meantime, my best advice? Fight the urge to multitask, and instead… Stick to that 10 Minute Rule™ :-)

Here’s to your success!

My warmest regards,

Ryan Levesque Signature
Ryan Levesque
ROCKETmemory™ Co-Founder